Client Profile:
In 2007, Tuner Broadcasting System, Inc. asked The Brand Coach to take on their Supplier Diversity Symposium as it celebrated 10 years of the program’s existence. Rosemary Jones, Director Supplier Diversity had utilized our services the previous year and asked us to increase our role to Creative Director for the 10th Anniversary Celebration. We were charged with creating the theme and entire look and feel for the event.
TBC Challenge:
To create an event that would be utilized to showcase the history of the Supplier Diversity program and to launch its newly branded elements. As the creative director for both the new brand and the event, our challenge was to mesh both worlds into an elegant but warm presentation that was both historically reverent and innovatively futuristic.
TBC Strategy:
To commemorate its history of supporting diverse vendors, TBC created a branded experience called the “Wall of Fame” that showcased more than 100 vendors that have provided services for TBS over the past decade. The “wall” served as the entry point into the venue as the attendees entered the main room ball room where the program took place and was later followed by a reception in a second room that showcased the newly branded exhibit and collateral.
Branded Elements included:
- Event Theme
- Invitation
- Electronic Save the Date
- Program Booklet
- Signage
- Ice Sculpture
- Exhibit Design
- Photo Mural Display
- Staging Video Presentation
- Awards & Gifts
- Reception Décor
- Collateral Content
- Scripting (program speakers)
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