Most of us think of celebs in terms of entertainers. But the category is far more vast. A celeb is anyone who has notoriety with the general public or a select group of people. So the range of celebrity talent goes from famous actors, dancers and writers to hair stylists, inventors or maybe even [...]
General marketing collateral is not supposed to communicate great detail. That should be left to sales material and sales people. The purpose of marketing collateral is the get your attention and attract you to a product or service. See my video below for an explanation of The Visual Snapshot.
Business vs. Personal Last week, I was charting the growth of my online business and personal brands, and I was shocked by the results. The social networks for my personal brand are nearly three times bigger than the company brand. One reason this surprised me is that my company (The Brand Coach, LLC) is nearly 10 [...]
This article was originally posted November 2, 2009. Since Plaxico Burress was recently released, we have revised and are re-distributing it. Media Machine The “media machine” of today creates overnight successes and failures in one fail swoop. Just ask Sarah Palin. Media outlets are a big part of creating the perceptions that depict celebrities as [...]
