Client Profile:
A Special Boutique, Inc. is a clothing donation and distribution service. The 501(c)(3) non-profit organization restores individuals in crisis to their rightful place in society by providing them with appropriate attire (at no cost). Additionally they provide free training in job readiness, self-esteem workshops, basic computer training, and financial literacy. ASBI focuses on residents of DeKalb, Rockdale and Newton counties, but will also service other communities in the Atlanta metro area.
The Brand Coach has adopted ASBI as part of its community outreach efforts. All branding services have been donated to the organization.
TBC Challenge:
TBC became part of the Marketing Team for A Special Boutique, Inc. in order to create, execute and manage an effective brand for the organization. We were challenged to create an image that appealed to three audiences, upscale donors and clients as well as volunteers. The brand would also needed to be memorable to promote brand recognition in the the community.
TBC Strategy:
First our Brand Strategists extracted the desires of the founder and translated them to marketing terms. The process included determining both the needs and desires of the organiztion. TBC used a multi pronged approach to communicate the ASBI message to all three of its audiences.
Our Identity Architects designed an engaging identity package as well as a presentation kit and website. Once the components were implemented, we continue to manage the elements to ensure consistency.
Branded Elements included:
- Logo
- Business Card
- Brochure
- Letterhead
- Banner
- PowerPoint Slide
- Signage
- Website
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